Helping Currys win at peak trading

How a stable, scalable testing partnership delivered a 29% uplift in online conversion...
 

The challenge

Currys, a leading tech retailer operating in eight countries, needed:

• A Salesforce Commerce Cloud platform to support ambitious online growth across eight countries and 823 stores.
• A mature, structured testing capability to manage frequent, large-scale changes.
• Confidence and reliability in moving towards a regular release cadence.

Our approach

• A holistic testing and release framework covering manual regression, functional, performance, non-functional, security, and penetration testing.
• A continuous change service through structured business-as-usual (BAU) testing capacity alongside the Salesforce programme.
• Close engagement with business stakeholders for UAT and ensured thorough sign-off processes feeding into go/no-go release decisions.

Impact

• A solid, scalable online platform capable of handling peak trading periods contributing to a 29% year-on-year improvement in online conversion during peak trading.
• A reliable cadence of fixes and enhancements through regular releases.

Get the full case study

Want to know what a genuinely collaborative testing partnership looks like in practice?

From go/no-go decisions to UAT sign-off, the full two-page case study walks through the model behind a mature, scalable QA operation.

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