OUR THINKING

The questions retail technology teams are actually asking.

We publish what we learn from the programmes we run - the patterns, the problems, and the things worth knowing before they become expensive. No filler.
 
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Performance

AEO vs SEO

3 min read

Site Speed and AEO – An Unanswered Question

The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...

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Peak paranoia is real. Here's how to use it.

2 min read

Peak paranoia is real. Here’s how to use it.

Spoiler: this is pattern recognition, not panic.

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5 min read

AI Chatbots for Performance Testing Analysis

Introduction As performance testing becomes more data-intensive, analysing the results quickly and accurately is crucial for maintaining optimal...

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4 min read

Black Friday - Optimising Peak!

This article was written in 2023 and while being accurate at the time, please see newer articles for more current thinking. Black Friday - Optimising...

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4 min read

Quality Performance is critical when all customers will tolerate is immediacy

Quality Performance is critical when all customers will tolerate is immediacy

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3 min read

Core Web Vitals...don’t forget about Desktop!

Edit: May 2024: Google have replaced their FID measure discussed below with INP, Interaction to Next Paint - the content below is largely correct...

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New case study - how an online marketplace smashed their peak!

Our latest case study is available and talks through the work we did with a major online marketplace to ensure they were ready for Black Friday and...

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4 min read

Web page speed: Keeping your ecommerce website turbocharged

For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...

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