3 min read
Site Speed and AEO – An Unanswered Question
The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...
3 min read
The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...
2 min read
Spoiler: this is pattern recognition, not panic.
5 min read
Introduction As performance testing becomes more data-intensive, analysing the results quickly and accurately is crucial for maintaining optimal...
4 min read
This article was written in 2023 and while being accurate at the time, please see newer articles for more current thinking. Black Friday - Optimising...
4 min read
Quality Performance is critical when all customers will tolerate is immediacy
3 min read
Edit: May 2024: Google have replaced their FID measure discussed below with INP, Interaction to Next Paint - the content below is largely correct...
Our latest case study is available and talks through the work we did with a major online marketplace to ensure they were ready for Black Friday and...
4 min read
For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...