Our Latest Thinking

Here, you’ll find our thoughts and observations on the retail sector and retail testing, plus tips and tricks for you and your team.

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Performance

AEO vs SEO

3 min read

Site Speed and AEO – An Unanswered Question

The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...

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Sale! Peak trading inbound.

2 min read

Peak Paranoia is Real. Here’s How to Use It.

Peak Paranoia is Real. Here’s How to Use It. Spoiler: It’s not panic, it’s pattern recognition. But only if you act.

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5 min read

AI Chatbots for Performance Testing Analysis

Introduction As performance testing becomes more data-intensive, analysing the results quickly and accurately is crucial for maintaining optimal...

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4 min read

Black Friday - Optimising Peak!

Black Friday - Optimising Peak!

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4 min read

Quality Performance is critical when all customers will tolerate is immediacy

Quality Performance is critical when all customers will tolerate is immediacy

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3 min read

Core Web Vitals...don’t forget about Desktop!

Edit: May 2024: Google have replaced their FID measure discussed below with INP, Interaction to Next Paint - the content below is largely correct...

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New case study - how an online marketplace smashed their peak!

Our latest case study is available and talks through the work we did with a major online marketplace to ensure they were ready for Black Friday and...

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4 min read

Web page speed: Keeping your ecommerce website turbocharged

For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...

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