OUR THINKING

The questions retail technology teams are actually asking.

We publish what we learn from the programmes we run - the patterns, the problems, and the things worth knowing before they become expensive. No filler.
 
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AI

Spike logo, Retail Jam logo plus article title: What retail tech leaders are talking about

3 min read

What retail tech leaders are talking about: Retail Jam 2026

A day at Knebworth Park. Two roundtables, dozens of frank conversations, and one big question hanging over the room: what happens to quality when AI...

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Cover of Spike’s Graded Test Approach Guide: “Stop testing everything the same way”

2 min read

Stop testing everything the same way.

Your systems are unpredictable but your testing philosophy doesn't need to be. Composable commerce, third-party APIs, real-time pipelines, AI-driven...

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AEO vs SEO

3 min read

Site Speed and AEO – An Unanswered Question

The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...

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Delivery team discussing project dashboards on a large screen in a modern open-plan office

2 min read

The End of Bodyshopping: Farewell to the Great Desk-Warming Economy

Bodyshopping, that glorious era when tech companies billed clients by the kilo of developer, is finally wheezing its last breath. For years, the...

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The Black Box

1 min read

The Seductive Peril of the Black Box: Navigating Transparency in the Age of AI

For too long engineers have contended with “black boxes” —technologies whose internal workings are opaque. You see the data go in and the results...

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Illustration of a holographic figure surrounded by floating performance data charts and dashboards

5 min read

AI Chatbots for Performance Testing Analysis

As performance testing becomes more data-intensive, analysing the results quickly and accurately is crucial for maintaining optimal website speed and...

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1 min read

AI-Powered Technology is Fundamentally Changing Retail

AI-Powered Technology is Fundamentally Changing Retail As AI-powered technology continues to evolve, we can expect to see even more innovation in the...

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2 min read

Phone/AR Tech Insights

Phone Tech moves to AR glasses, which means big changes for Retail!

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2 min read

Making Your Face Pay

Biometric authentication could secure over $2.5 trillion in mobile transactions by 2024 if things carry on as they are.

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