4 min read
Evidence, not optimism: introducing The Peak Survival Guide
Darryl Kennedy - 8 September 2026
Performance
3 min read
Site Speed and AEO – An Unanswered Question
Mike Forshaw - 20 November 2025
The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...
3 min read
Peak paranoia is real. Here’s how to use it.
Steve Dennis - 17 June 2025
Spoiler: this is pattern recognition, not panic.
5 min read
AI Chatbots for Performance Testing Analysis
Mike Forshaw - 2 December 2024
As performance testing becomes more data-intensive, analysing the results quickly and accurately is crucial for maintaining optimal website speed and...
4 min read
Black Friday - Optimising Peak!
Steve Dennis - 19 October 2023
This article was written in 2023 and while being accurate at the time, please see The Peak Survival Guide for our current thinking on peak readiness....
4 min read
Quality Performance is critical when all customers will tolerate is immediacy
Steve Dennis - 19 June 2023
Quality Performance is critical when all customers will tolerate is immediacy
3 min read
Core Web Vitals...don’t forget about Desktop!
Mike Forshaw - 6 April 2022
Edit: May 2024: Google have replaced their FID measure discussed below with INP, Interaction to Next Paint - the content below is largely correct...
New case study - how an online marketplace smashed their peak!
Darryl Kennedy - 22 March 2021
Our latest case study is available and talks through the work we did with a major online marketplace to ensure they were ready for Black Friday and...
4 min read
Web page speed: Keeping your ecommerce website turbocharged
Steve Dennis - 15 February 2021
For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...