3 min read
Evidence, not optimism: introducing The Peak Survival Guide
Darryl Kennedy - 8 September 2026
-Scale for Peaks-
2 min read
Stop testing everything the same way.
Darryl Kennedy - 26 June 2026
Your systems are unpredictable but your testing philosophy doesn't need to be. Composable commerce, third-party APIs, real-time pipelines, AI-driven...
3 min read
Site Speed and AEO – An Unanswered Question
Mike Forshaw - 20 November 2025
The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...
3 min read
Peak paranoia is real. Here’s how to use it.
Steve Dennis - 17 June 2025
Spoiler: this is pattern recognition, not panic.
6 min read
De-risking complex retail tech stacks
Steve Dennis - 22 April 2025
The retail tech stack is growing - but so are your risks. Here's how to stop it becoming a mess. The recent Retail Technology Show in London had so...
4 min read
Black Friday - Optimising Peak!
Steve Dennis - 19 October 2023
This article was written in 2023 and while being accurate at the time, please see newer articles for more current thinking. Black Friday - Optimising...
4 min read
Quality Performance is critical when all customers will tolerate is immediacy
Steve Dennis - 19 June 2023
Quality Performance is critical when all customers will tolerate is immediacy
4 min read
Frustration-Free Engagements
Steve Dennis - 15 July 2022
Successful Retailers Build Frustration-free Engagements with their Customers.
4 min read
Web page speed: Keeping your ecommerce website turbocharged
Steve Dennis - 15 February 2021
For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...