Our Latest Thinking

Here, you’ll find our thoughts and observations on the retail sector and retail testing, plus tips and tricks for you and your team.

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-Scale for Peaks-

AEO vs SEO

3 min read

Site Speed and AEO – An Unanswered Question

The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...

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Sale! Peak trading inbound.

2 min read

Peak Paranoia is Real. Here’s How to Use It.

Peak Paranoia is Real. Here’s How to Use It. Spoiler: It’s not panic, it’s pattern recognition. But only if you act.

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De-risking complex retail tech stacks

6 min read

De-risking complex retail tech stacks

The retail tech stack is growing – but so are your risks. Here's how to stop it becoming a mess. The recent Retail Technology Show in London had so...

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4 min read

Black Friday - Optimising Peak!

Black Friday - Optimising Peak!

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4 min read

Quality Performance is critical when all customers will tolerate is immediacy

Quality Performance is critical when all customers will tolerate is immediacy

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4 min read

Frustration-Free Engagements

Successful Retailers Build Frustration-free Engagements with their Customers.

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4 min read

Web page speed: Keeping your ecommerce website turbocharged

For most ecommerce sites 2020 has allowed an ever rising influx of customers to flock online and buy pretty much everything they want or need as...

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3 min read

Black Friday & Cyber Monday 2020: What to expect?

Black Friday is “dead”. The virus has “killed” retail. How many times have these phrases circulated the news and internet in earlier coverage of the...

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