Our Latest Thinking

Here, you’ll find our thoughts and observations on the retail sector and retail testing, plus tips and tricks for you and your team.

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Retail Industry & Technology

Steve Dennis image with Spike logo and 'article'

5 min read

The Shopify project that's harder than it looks

For most retailers, moving to Shopify looks straightforward on paper. The front end is clean, the configuration is fast, and the platform's...

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4 min read

Ten things that stuck: Retail Technology Show 2026

Two days at ExCeL London. Hundreds of conversations across retail tech, AI and transformation. Here's what we're still thinking about.

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1 min read

What retail tech leaders are really talking about: March's Retail Hive round tables

We were back at The Retail Hive Tech Leaders event this March, hosting round table discussions on derisking major IT change and ensuring fast,...

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Cloud does not mean retail confidence

7 min read

Cloud != confidence: Two big traps to avoid with cloud in retail tech.

Cloud doesn’t equal confidence: Two big traps to avoid with cloud in retail tech. Cloud migration has become a badge of honour over the past decade....

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RTS 2025

Reflecting on RTS 2025

We took a moment to unwind after two eventful days at the Retail Technology Show 2025. Reflecting on some interesting insights gathered during the...

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Visit Spike at the Retail Technology Show 2025

Are you going to RTS (the Retail Technology Show)? Then you’ll get to see us, because so are we!

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2 min read

The Retail Technology Iceberg

The retail technology iceberg illustrates the complex landscape of retail tech.

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1 min read

AI-Powered Technology is Fundamentally Changing Retail

AI-Powered Technology is Fundamentally Changing Retail As AI-powered technology continues to evolve, we can expect to see even more innovation in the...

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3 min read

Customer Lifetime Value – Getting Loyalty Right – H&M

Customer Lifetime Value, Getting Loyalty Right H&M

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