Our Latest Thinking

Here, you’ll find our thoughts and observations on the retail sector and retail testing, plus tips and tricks for you and your team.

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Image of Steve with grey and blue background. Spike logo to left.

3 min read

How to move to continuous delivery in retail without increasing risk

In our recent article around the “good enough” debate, we explored the tension between speed and quality in retail digital delivery. If you’re responsible for getting new features live, you’ll know that tension becomes very real when shifting from...

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AEO vs SEO

3 min read

Site Speed and AEO – An Unanswered Question

The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...

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2 min read

The End of Bodyshopping: Farewell to the Great Desk-Warming Economy

Bodyshopping, that glorious era when tech companies billed clients by the kilo of developer, is finally wheezing its last breath. For years, the...

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30 years of marking their own homework

2 min read

Marking Their Own Homework – 30 Years of SIs Being Paid Twice

System integrators (SIs) have long played dual roles in enterprise technology projects: not only do they build and deliver software solutions, but...

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The Black Box

1 min read

The Seductive Peril of the Black Box: Navigating Transparency in the Age of AI

For too long engineers have contended with “black boxes” —technologies whose internal workings are opaque. You see the data go in and the results...

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Sale! Peak trading inbound.

2 min read

Peak Paranoia is Real. Here’s How to Use It.

Peak Paranoia is Real. Here’s How to Use It. Spoiler: It’s not panic, it’s pattern recognition. But only if you act.

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Cloud does not mean retail confidence

7 min read

Cloud != confidence: Two big traps to avoid with cloud in retail tech.

Cloud doesn’t equal confidence: Two big traps to avoid with cloud in retail tech. Cloud migration has become a badge of honour over the past decade....

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De-risking complex retail tech stacks

6 min read

De-risking complex retail tech stacks

The retail tech stack is growing – but so are your risks. Here's how to stop it becoming a mess. The recent Retail Technology Show in London had so...

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