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When is "Good Enough" Actually Good Enough?
This article is a practical guide to defining “good enough” in a world of constant tech change.
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Site Speed and AEO – An Unanswered Question
The Enduring Paradox of Site Speed in the Age of Conversational Search The digital landscape is undergoing a seismic shift, one that fundamentally...
2 min read
The End of Bodyshopping: Farewell to the Great Desk-Warming Economy
Bodyshopping, that glorious era when tech companies billed clients by the kilo of developer, is finally wheezing its last breath. For years, the...
2 min read
Marking Their Own Homework – 30 Years of SIs Being Paid Twice
System integrators (SIs) have long played dual roles in enterprise technology projects: not only do they build and deliver software solutions, but...
1 min read
The Seductive Peril of the Black Box: Navigating Transparency in the Age of AI
For too long engineers have contended with “black boxes” —technologies whose internal workings are opaque. You see the data go in and the results...
2 min read
Peak Paranoia is Real. Here’s How to Use It.
Peak Paranoia is Real. Here’s How to Use It. Spoiler: It’s not panic, it’s pattern recognition. But only if you act.
7 min read
Cloud != confidence: Two big traps to avoid with cloud in retail tech.
Cloud doesn’t equal confidence: Two big traps to avoid with cloud in retail tech. Cloud migration has become a badge of honour over the past decade....
6 min read
De-risking complex retail tech stacks
The retail tech stack is growing – but so are your risks. Here's how to stop it becoming a mess. The recent Retail Technology Show in London had so...
Reflecting on RTS 2025
We took a moment to unwind after two eventful days at the Retail Technology Show 2025. Reflecting on some interesting insights gathered during the...